Renault Trucks on the road meeting its delivery range customers with the industrial tool manufacturer DeWALT
So as to work as closely as possible with its customers, Renault Trucks will be the lead partner for the European tour of the electrical hand tools manufacturer DeWALT, market leader in the United States and n° 2 in Europe. Each year, this tour attracts thousands of self-employed craftsmen to Dewalt outlets, offering Renault Trucks the opportunity to present its delivery range vehicles to potential customers (Traffic, Master, Maxity, Mascott).
Through Renault Trucks’ sale and maintenance of light commercial vehicles and Dewalt’s electrical hand tools, the two companies have come together with two different products but which target more or less the same market, with similar requirements in terms of quality and respect for the customer. It therefore seemed quite natural to come together and lay the foundations for a partnership based on a common desire to find new sources of growth.
As the main partner of this European tour, Renault Trucks will be present for a hundred or so events which will take place at Dewalt outlets in 10 countries: France, England, Holland, Belgium, Poland, Czech Republic, Slovakia, Hungary, Spain and Italy. The tour will take place between March and November 2009. Thanks to its network and sales staff, the manufacturer will be exhibiting vehicles from its Delivery range at each stage and will be accompanying potential customers on these high growth-potential markets.
The tour will also host the “one million euro challenge” during each stage. The purpose of this competition, open to all, is to screw in 5 screws one after the other in record time. The winner
will go through the final in November in Spain with the possibility of carrying off €1m and a light commercial vehicle offered by Renault Trucks.
Renault Trucks’ Delivery Range comprises a broad product base meeting the different needs of delivery professionals: Master (2.8 to 2.5 T), Maxity (2.8 to 4.5 T) and Mascott (3.5 to 6.5 T). The Traffic (2.7 to 2.9 T) will supplement this range from June in France, and then in Belgium, Holland, Luxembourg, Switzerland and Austria from October and then progressively throughout Renault Trucks’ European network.