Press releases



Since the very outset, Renault Trucks has shown its commitment to professionals from the transport sector. It has done this by proposing tools that meet the needs of all professions working on the road, by taking both hauliers’ performance and drivers’ comfort into consideration and by seeking optimum performance from vehicles whilst reducing their environmental impact. Today, Renault Trucks is reiterating that position with a new communications campaign. More than a brand baseline, Renault Trucks Deliver is a state of mind and a commitment from the manufacturer to its target industry. Because Renault Trucks understands what trucks brings to the world in which we live and wants to help enhance its credibility.

Public opinion is quick to accuse the truck of all ills and use it as a convenient scapegoat: a source of pollution and congestion in towns and on the motorways, the cause of many road accidents, the truck must justify itself to a society that is very quick to forget the massive contribution it makes.
Renault Trucks has always stood tall alongside transport professionals, and in 2010 the company aims to shake up people’s prejudices about trucks. A new communications campaign, accompanied by the brand’s new base-line, Renault Trucks Deliver, will be rolled out in January to a vast audience in the form of mini-films showing just what the truck is used for.

Saving lives, providing humanitarian assistance, delivering food, medicine, tools, culture and knowledge to our doorstops, removing our household waste and cleaning our drains... the list of services rendered by trucks is endless. And this - contrary to popular opinion - with less and less impact on society and on the environment. Today, trucks represent only 6% of total traffic in France and are present in under 3% of road traffic accidents. 25 heavy duty vehicles combined now make less noise than a single vehicle manufactured in 1980. Finally, road transport in Europe has reduced toxic emissions by 98% over the past 20 years, since the introduction of the Euro de-pollution standards.

Renault Trucks is committed to developing economically and environmentally efficient transport solutions, including: Renault Premium Optifuel, a truck and training pairing marketed since 2009 to deliver 6.4% consumption gains and the Renault Maxity Electric, the all-electric small urban truck with zero emissions. But the brand also offers forward-looking and increasingly well-received solutions such as Optifuel Lab, a laboratory vehicle crammed with innovations which can generate 13% fuel savings and the Renault Premium Hybris Tech, a hybrid engine vehicle which is currently being tested in real-life conditions by SITA in Lyon for the collection of household waste, by Coca-Cola in Brussels for urban deliveries and by Colas for severe public works applications.

In parallel, Renault Trucks is pursuing its task begun in 2006, taking each and every opportunity to defend trucks and open up citizens’ eyes to the truth. The most recent example was a meeting at the CCFA (French automobile manufacturers’ committee) of December 4th 2009 when Mr Stefano Chmielewski, Renault Trucks CEO, reminded everybody of the usefulness of light commercial vehicles. Indeed, as multimodal transport develops, Renault Trucks is not looking to make more LCVs but “better” LCVs. Indeed, measurable congestion and pollution results will be obtained rapidly by placing the right vehicle with the right energy solution in the right place in a logistics chain governed by the dual principle of massification of flows and a combination of technologies developed by the manufacturer (an in particular thermal, hybrid, electric, etc. engines).
Both in its words and its deeds, Renault Trucks intends to assume its role as a manufacturer of trucks serving its customers, its drivers and society as a whole.

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