à la une

Cape to Cape: review of an outstanding expedition

A sales operation
For over four months, Cape to Cape was a real travelling showcase for Renault Trucks. Altogether, the caravan carried more than 150 customers as passengers on the expedition in its vehicles, and some 15 or more sales events were organised at various points on the itinerary. These promotional evenings hosted between 100 and 400 guests, according to country, with the highest numbers being recorded in Moscow, Kiev and Istanbul. In all, more than 3,000 customers met up with the expedition.
Furthermore, several military contracts were signed during the course of the Cape to Cape. Needless to say, negotiations had been under way for some time, but the Sherpas certainly had a persuasive impact when Renault Trucks Defense presented them to a group of military buyers. "We were able to appreciate the unified purpose driving the Renault Trucks group in this great Cape to Cape project," wrote one Army representative in a letter of thanks. "Making contact with the caravan of vehicles taking part in this North to South raid was a fantastic experience. Having already travelled in a Sherpa, I was able to appreciate the vehicle's outstanding qualities, making it without question a product which perfectly meets our needs in both military and operational terms. Talking to the drivers, technicians and those who contributed to creating this vehicle (such as the designers) was highly instructive and revealed a very powerful community of approach and application which, for me, was a real discovery."
At the same time, hauliers from all over the world - Russian, Polish, Hungarian, Turkish, Argentinian, Kenyan, Namibian and South African - who were invited to the event used it as an opportunity to place orders. So far, this adds up to more than 300 vehicles and negotiations are also underway to finalise 500 "hot deals".

Human adventure
More than 60 drivers, all of them RT staff members from 13 different countries, drove the 6 Kerax and 6 Sherpa Euro 4 vehicles during the four months of adventure between North Cape and the Cape of Good Hope. At times, this meant undergoing extreme living conditions, at temperatures ranging from   -25° at North Cape, and +58° when crossing the Djibouti/Ethiopian border!

2010, Cape to Cape follow-ups
The best of Cape to Cape will be available in bookshops from 21 January 2009 in a book entitled "Cape to Cape, from North Cape to the Cape of Good Hope". It will feature a selection of the 300 best photographs, together with a DVD presenting two films (26 minutes and 90 minutes) as well as a 4 minute clip. 
The 90 minute film, as well as a 10 part series of 26 minute episodes will be broadcast in January on TV 5 Monde, Planète, Canal + Poland, Planète Thalassa, Odisséa, Al Jazeera, etc. It will be followed by an English version on Motors TV (Germany), TSR (Switzerland), Canal Evasion (Canada), Nippon TV (Japan), etc.
Furthermore, a series of conferences for customers, journalists and, depending on country, also for Graduate Schools, will give all European countries an opportunity of experiencing, or re-experiencing, the adventure, whether or not their countries were on the expedition route in 2009.

Cape to Cape in figures
Departure: 1 March 2008 from the North Cape in Norway.
Arrival: 8 July 2009 at the Cape of Good Hope in South Africa.
12 Renault Trucks vehicles.
30,000 km covered.
17 countries crossed.
60 drivers selected from 250 candidates, representing 13 nationalities drawn from the various subsidiaries throughout the world. 
6 tonnes of tools and 32 cases of spare parts were carried on the expedition.
1 tonne of canned food.
5 tonnes of water.
200 kg of medicine.
300 vehicles ordered by Russian, Polish, Hungarian, Turkish, Argentinian, Kenyan Namibian and South African customers. 500 new contracts under negotiation.
3,000 targeted customers including 150 guests on the expedition.

15 sales events.
Over 1,300 articles or audiovisual reports in around 100 countries.

16 hours for the longest stage (624 km in Namibia) and also for the shortest stage (25 km in the Namib desert).
- 420m / + 4200 m: the most extreme altitudes reached by the expedition.
- 25° / +60°: the most extreme temperatures the vehicles had to cope with.
6,000 copies of the "Cape to Cape, from North Cape to the Cape of Good Hope" book will be available in book stores from 21 January 2010 in French and English, and 6,000 for all RT subsidiaries worldwide.

Télécharger les photos (10)