On 6 and 7 July, Renault Trucks offered members of the public a unique experience on the Place Bellecour in Lyon: an opportunity to enter into the world's largest work of street art in 3-D. This performance, which consists of playing with perspective and creating images which only become three-dimensional in specific locations, has entered the Guinness Book of Records. It was an opportunity to celebrate, with the people of Lyon, the launch of the manufacturer's new range of vehicles.
The people of Lyon had an opportunity to admire the display set up by Renault Trucks and artist François Abélanet on Place Bellecour in Lyon, on 6 and 7 July from 9 AM to 8 PM. This consisted of four gigantic examples of three-dimensional street art created and installed on the largest square in the city. The principle behind these works of art is to play with perspectives so that they can make images in three dimensions appear, when they are viewed from a specific point. One of these works covers a surface area of 4,227.5 m², enabling Renault Trucks to enter the Guinness Book of Records with "the largest anamorphosis in the world". The certificate was presented to Bruno Blin, Renault Trucks' President, on Saturday 6 July in Lyon,in presence of Gérard Colomb, senator-mayor on Saturday 6 July in Lyon.
"We are very proud to have presented this work of art to the many visitors who came to see it during the weekend. Renault Trucks is a company that was born in Lyon, is still active here and the people of Lyon should be proud of the manufacturing carried out in their city. We wanted the general public to have the opportunity of discovering this new range of vehicles and to learn about it in an original and unusual way," stated Bruno Blin, the President of Renault Trucks.
A family occasion
The visitors did not miss this opportunity of meeting up with Renault Trucks. "We came to see the old trucks on display along the rue de la République with my two children aged 8 and 11," explains Eric, who lives in Lyon's third district. "I also discovered the works exhibited on the Place and we were very impressed. It seemed magical and the children absolutely wanted to know how it was done!"
The 4,227.5 m² anamorphosis in figures
--10 kilometres of stitching
- 2.5 km of zip fasteners
- A 50 Go file
- 8 billion pixels
This world record is part of the”Truck de Ouf” event organised by Renault Trucks to celebrate the launch of its new vehicle range on 6 and 7 July in Lyon.
-Place Bellecour, several attractions were organised around the anamorphoses for young and old alike.
-Rue de la République, Renault Trucks, with the Marius Berliet Fondation, displayed a historical journey through the brand's heritage, beginning with the only example of the M, Berliet’s emblematic vehicle dating from 1910 and classified as a historic monument.
The rue de la République was lined by models which have contributed to the development of trucks and road transport, accompanied by an invocation in images of Renault Trucks’ manufacturing and commercial history, from Berliet right up to the present day.