Unique Renault Trucks Campaign to raise awareness of dangers on the road

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Unique Renault Trucks Campaign to raise awareness of dangers on the road

Since 55% of fatal accidents at work are road accidents, Renault Trucks wishes to make its workforce aware of this fact and increase their sense of responsibility towards it. Therefore, in addition to several preventive measures at various sites, the manufacturer has been carrying out an awareness raising campaign in Lyon since January. Throughout the year, every month, staff members are invited to visit a series of stands where demonstrations highlighting the risks associated with speed, alcohol or the use of mobile phones is brought home to them. They are also being made aware of best practices to adopt when travelling by car, cycle or motorbike.

Whether it is a question of accidents suffered by staff members when on professional assignments or on their journey to work, road accidents are the main cause of occupational fatalities. With more than 5,000 staff travelling every day on foot, by bike, motorcycle, car or in trucks on the Lyon site, Renault Trucks takes the risks of the road very seriously. Thanks to its regular preventive initiatives on all its sites, the number of accidents is extremely low. To make this become a long term trend, the manufacturer decided to go further by launching a unique campaign in 2012.

Initiated in January, this will consist of 10 separate episodes - practically one a month - until December. Organised during the lunch break, the various sessions offer staff members the opportunity of taking part in activities guided by professionals. The main causes of road accidents are all examined: alcohol and drugs, the Highway Code, the driver's state of health, the use of mobile phones when driving and fatigue. The aim is to make everyone focus on these issues in an entertaining, guilt-free way, helped by contributions from professionals and extremely concrete demonstrations. For example, a local driving school offered to demonstrate emergency braking, while other experts issued strong warnings to participants about the risks of using mobile phones or GPS devices when driving as well as the dangers linked to alcohol consumption.

"I was really surprised to see the time it took for a couple of glasses to get into my blood during an ordinary family meal. The blood alcohol level simulator made me aware of the danger I was running if I tried to drive again soon after," said Elodie, 21 years old and amazed after having been tested for the effects her consumption would have by the simulator.

There was also Bernard, aged 62, who vowed to revise his Highway Code after having taken his test again together with around 100 other staff members working on the site. "After driving for 40 years, you develop bad habits and forget about things that seem obvious. Seeing my mistakes made me realise I could easily improve my driving by revising a few basics!"

All means of travelling are covered. At each session, cyclists, bikers, motorists and pedestrians can get advice and tips suited to their means of transport. Free diagnostic checks of cycles and headlight adjustment feature among the workshops most popular with participants.

A competition has also been set up to encourage staff members to take part in different activities. Every time one of them joins in, they earn points on a dummy "license" issued on site. The person who collects the highest number of points wins a weekend at a luxury "Chateau" hotel.

For this operation, Renault Trucks called upon various professional partners who are active in reducing risks on the road such as Macif, the Centaure organisation, which provides training in safe driving, the Patrick de Lissieu and Limonest driving school, the Rhône prefecture,   SDIS 69, the National Road Safety organisation, the Gendarmerie and the ANPAA (National Association for Alcohol and Addiction Prevention).

By means of these straightforward and concrete events, which take place over a period of time, Renault Trucks is making a commitment to raising its staff's awareness of the dangers presented by the road so as to keep the rate of accidents as low as possible.

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