Press releases

Renault Trucks, a manufacturer that lines up on the hauliers’ side

Over 80% of goods are freighted by lorry in Europe. Without lorries, hospitals would be left without medicines, shops without goods and so on. Considerable progress has been made over the last 20 years in terms of environmental impact and safety, but the public is all too often unaware of the fact. Renault Trucks has played its part in this evolutionary process, developing efficient, safe vehicles that pollute less and less. By continuing its efforts and highlighting the road haulier’s prime role, the French manufacturer is bent on helping restore the trade’s noble status.

Although the manufacturers have risen to these major societal challenges, lorries nevertheless remain working implements. Renault Trucks, a longstanding French lorry manufacturer, has always responded to the needs of its haulier customers and their customers in turn, and it has done so whether in the health, rescue service, safety, food, building or other sectors.
For instance, Renault Trucks revolutionised lorry architecture with the Magnum in 1991 by placing driver comfort, a neglected factor at the time, at the centre of its concerns, thus enabling the driver to focus his whole attention on the road and its other users.
The manufacturer launched the Premium Route in 1996, a benchmark in terms of useful load and sobriety that made it possible to carry more in a single lorry. This type of vehicle has undergone constant evolution since then, cutting diesel oil consumption further and further down. At present, Renault Trucks still leads the field by a length with Optifuel Lab, a laboratory vehicle used to test solutions for the future and holding out a 13% fuel saving. This overall approach well illustrates the general trend at Renault Trucks: safer lorries that carry more on each journey and consume less and less.
In its awareness of the lorry’s impact on the environment and of the nuisance that it can cause at times, Renault Trucks is seeking solutions for achieving constant cuts in both. It has already developed a number and will be developing more: alternative solutions to all-diesel wherever truly feasible (an existing range of vehicles running on electricity or gas, trials currently under way on hybrid technology in Greater Lyons), lorries that act smart in town, integrating into coordinated transport systems and lorries that consume less and less and whose greenhouse gas and pollutant discharges have been considerably reduced. Renault Trucks is out to achieve the best combination of the fuels and technologies currently available to deliver tangible results in the short term.

The wider public tends to forget the good that lorries do and the services they perform, to take account of nothing but the nuisance they cause and to dream of a lorry-free world. It is undoubtedly an attractive idea, but it is a dream that might turn into a nightmare: supermarket shelves emptying, hospitals left without medicines, the fire brigade failing to turn out, petrol pumps running dry, orders placed on-line not arriving on the purchaser’s doorstep, stocks piling up and the economy in chaos.
Heavy vehicles, their drivers, hauliers and the whole road transport industry are currently demonised and rejected, in Europe in particular. In the face of these attacks, Renault Trucks has sided resolutely with the hauliers, backing their stances and brining society face to face with its contradictions. For the record:
 during the Pollutec fair in Lyons (France), in 2006, Renault Trucks resolutely opened the public’s eyes to what a lorry-free society would be like. The manufacturer put paid to a number of preconceptions: lorries polluted less than people imagined and were safer than people believed.
 in 2008, Renault Trucks shared its vision of a reorganisation of city transport that would make it possible to streamline it while at the same time further cutting its impact  on the environment: placing the right lorry, with the right fuel, in the right place. The idea was, first, to replace small, half-empty lorries wherever possible with larger ones loaded to capacity and, second, to select the fuel or technology best suited to the lorry’s destination (long haul, city centre deliveries, urban environment).
Renault Trucks has put this line of truth to the political decision-makers and will now be putting it to everyone.
Renault Trucks thus intends to play to the full its role as a lorry manufacturer at the service of its customers, drivers and society as a whole.  

Pride: Renault Trucks is proud of the mission that hauliers perform, which is crucial to the smooth running of society.  Because Renault lorries have always been there with a full range of vehicles and always will be there, the manufacturer defends road freight loud and clear. These freight professionals and all the professionals who use a lorry to do their job for society must re-acquire their pride, for they are crucial to the smooth running of society.
Commitment: Renault Trucks pledges to give hauliers the best tools to enable them to deliver to increasingly professional standards, the better to be perceived, accepted and appreciated by society.
This stance, which Renault Trucks adopted several years ago and will be stepping up from now on, now translates into a new brand slogan: Renault Trucks Deliver.
This new brand slogan is the cornerstone of the brand’s new global identity. It goes hand in hand with a new, more aggressive tone and new visual styling, which reflect both the simplicity of the reality for which Renault Trucks is the self-appointed spokesman, and also the major challenge involved. The manufacturer’s positioning brings it even closer to its customers and their drivers and fully intends to be the brand that takes up the cudgels on their behalf by providing them with the tools crucial to their professionalism.