By 2011, 90 Renault Premium Distribution 410s will be flying Coca Cola’s flag in Belgium. Throughout the country, they will be delivering products of the famous drinks manufacturer directly to the customer: a big first for Renault Trucks!
One of the particularities of the Distribution market in Belgium is that Coca Cola products are delivered directly to the customer. This means thousands of points of sale: supermarkets, corner shops, Horeca outlets, companies, hospitals, cinemas, petrol stations, sports centres, theme parks, etc… Deliveries are made daily by 246 trucks bearing Coca Cola’s colours. In 2 years, over one-third of the fleet will be vehicles flying the Renault Trucks flag!
Cleaner, safer vehicles
Renault Trucks has proposed the cleanest vehicles on the market to Coca Cola Enterprises Belgium. The 90 Renault Premium Distribution 410 26T 6X2s meet Euro5 standards. They are equipped with the Optidriver+ robotised gearbox, the Optibrake engine brake and an anti-blindspot camera. Each new vehicle has lift steering axles and pneumatic suspension front and rear to protect the tyres. A load control system warns the driver of overload.
Renault Trucks, the Master choice
39 Renault Premium Distribution are announced in 2009 at Coca Cola Enterprises Belgium, 38 in 2010 and 12 in 2011. Technology, maintenance, price and service quality were the winning arguments for Renault Trucks. Maintenance, repairs and parts, all will be taken in hand by the Renault Trucks team. Paint, lettering and the manufacturer of tarpaulins, for example, will be subcontracted to another supplier.