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DOUALA–N’DJAMENA–DOUALA: A MINI-CAPE TO CAPE IN AFRICA FOR KERAX

Three Renault Kerax took part in the Cape to Cape by CFAO raid, a mini 4,000km Cape to Cape run organised by CFAO, Renault Trucks’ distributor in seven African countries. The purpose was to give practical evidence under extreme conditions of Kerax’s sturdiness and reliability. Throughout the DoualaN’DjamenaDouala circuit, four major events in Douala, Bertoua, Ngaoundere (Cameroon) and N’Djamena (Chad) brought together some 600 customers specialising in the transport of hydrocarbons, wood and merchandise, plus sixty or so journalists. These operations resulted in confirmed sales of 10 Renault Kerax and should bring others too, which are currently under negotiation. CFAO also used the operation to launch Optifuel solutions in Cameroon, a set of services dedicated to fuel saving, as well as a new warranty extension offer.

Organised for the very first time in Central Africa by CFAO, a Renault Trucks approved distributor, the Cape to Cape by CFAO convoy left the head office at Socada, in Douala, Cameroon on December 26th 2009. Fifteen days later, the three Renault Kerax, one of which had participated to the Renault Trucks Cape to Cape 2009 adventure, arrived at CFAO Motors, a subsidiary of the CFAO group, in N’Djamena, Chad. Along the 4,000km route covered by the trucks on the Douala–N’Djamena–Douala circuit, the Kerax faced some arduous conditions and were able to show their sturdiness and reliability in an area where traffic conditions are amongst the worst in the world.

The events organised in Cameroon (Douala, Bertoua and Ngaoundere) and in Chad (N’Djamena) assembled almost 600 customers from the hydrocarbon, wood and merchandise transport sectors and sixty or so journalists. CFAO’s objective was to promote Renault Trucks vehicles along the route and to restate its presence in Chad, a thriving country, in particular in the petroleum and road infrastructure construction sectors. All targets were met since, in a period of 15 days, 10 Kerax were sold and numerous contacts taken and are currently under discussion, which should convert into more sales.

CFAO also made the most of the event to launch the Renault Trucks Optifuel Programme in Cameroon. This African service pack includes a rational and economic driving training course and fuel consumption monitoring tools. Cape to Cape by CFAO was also an opportunity to talk to customers about a new extended warranty solution. This allows customers to control costs and gain access to services that are adapted to their vehicles, throughout the Renault Trucks network.

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