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50 years with Renault Trucks for Alsace-based dealership

The company CATRA in Rixheim, Alsace, has been selling and maintaining Renault Trucks vehicles for 50 years. This long history is based on strong, lasting relationships of trust with the manufacturer, but also with customers. CATRA has adopted all the manufacturer’s innovations, and today sells and maintains the whole Renault Trucks range, from Master to Magnum.

Since 1961, Catra has been representing Renault Trucks in Haut-Rhin county. It provides all the manufacturer’s vehicles to its customers, either for sale or on lease. “One of our strengths,” explains Thierry Chauvin, managing director, “is to have from light commercial vehicles up to the 44 ton ‘maxi-code’ vehicle. But what differentiates us most from the competition is our customer relations and the relationships that we’ve built up over the years. We have customers who have been with us since the beginning.” Indeed, for 50 years, customer service has been the key, and the dealership has established relationships of trust that have blossomed through the years.

After 50 years distributing Renault Trucks vehicles, Catra has no intention of letting up when things are going so well, and they continue to satisfy their 1,000 customers from the Alsace region, and others from even further afield!

CATRA in figures:
- 350 new and second-hand industrial and light commercial vehicles sold per year,
- 10,000 repair orders per year,  
- 6,500 square metres of covered workshops in two garages,
- 250 Clovis rental vehicles,
- €22 million turnover,
- 65 employees.

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