Press files

MERCHANDISING: A KEY TOOL SERVING THE BRAND

In 2009, Renault Trucks launched its new baseline, Renault Trucks Deliver. This was past of the French commercial vehicles manufacturer consolidating its commitment to hauliers by finding the best possible tool to help them to deliver more professionally but also to ensure that they are better perceived, accepted and recognised by society. The brand derivative product strategy was completely reworked around this new position.

In 2009, Renault Trucks updated its baseline. The Renault Trucks deliver campaign, which appears on all the manufacturer’s documents, illustrates the belief that there can be no world without trucks. Without them, our society would not survive.

Thus, Renault Trucks is giving very practical support to the road merchandise transport industry and truck users. The manufacturer is investing fully in bringing pride to the road transport sector, its customers and its drivers.

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