à la une
Cape to Cape: review of an outstanding expedition
A sales operation
For over four months, Cape to Cape was a real travelling showcase for Renault Trucks. Altogether, the caravan carried more than 150 customers as passengers on the expedition in its vehicles, and some 15 or more sales events were organised at various points on the itinerary. These promotional evenings hosted between 100 and 400 guests, according to country, with the highest numbers being recorded in Moscow, Kiev and Istanbul. In all, more than 3,000 customers met up with the expedition.
Furthermore, several military contracts were signed during the course of the Cape to Cape. Needless to say, negotiations had been under way for some time, but the Sherpas certainly had a persuasive impact when Renault Trucks Defense presented them to a group of military buyers. "We were able to appreciate the unified purpose driving the Renault Trucks group in this great Cape to Cape project," wrote one Army representative in a letter of thanks. "Making contact with the caravan of vehicles taking part in this North to South raid was a fantastic experience. Having already travelled in a Sherpa, I was able to appreciate the vehicle's outstanding qualities, making it without question a product which perfectly meets our needs in both military and operational terms. Talking to the drivers, technicians and those who contributed to creating this vehicle (such as the designers) was highly instructive and revealed a very powerful community of approach and application which, for me, was a real discovery."
At the same time, hauliers from all over the world - Russian, Polish, Hungarian, Turkish, Argentinian, Kenyan, Namibian and South African - who were invited to the event used it as an opportunity to place orders. So far, this adds up to more than 300 vehicles and negotiations are also underway to finalise 500 "hot deals".
More than 60 drivers, all of them RT staff members from 13 different countries, drove the 6 Kerax and 6 Sherpa Euro 4 vehicles during the four months of adventure between North Cape and the Cape of Good Hope. At times, this meant undergoing extreme living conditions, at temperatures ranging from -25° at North Cape, and +58° when crossing the Djibouti/Ethiopian border!
2010, Cape to Cape follow-ups
15 sales events.
16 hours for the longest stage (624 km in Namibia) and also for the shortest stage (25 km in the Namib desert).
- 420m / + 4200 m: the most extreme altitudes reached by the expedition.
- 25° / +60°: the most extreme temperatures the vehicles had to cope with.
6,000 copies of the "Cape to Cape, from North Cape to the Cape of Good Hope" book will be available in book stores from 21 January 2010 in French and English, and 6,000 for all RT subsidiaries worldwide.